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Beyoncé drops surprise album at midnight; 18 tracks appear on all streaming platforms

With no advance notice, 18 tracks landed on every major streaming service simultaneously just after midnight Eastern time.

Credit...Mietje Germonpré

Beyoncé released a new album at midnight without prior announcement, and the project broke the single-day streaming record on two major platforms within hours of its publication. The release was accompanied by a 70-minute visual album made available on a major streaming service. No advance promotional campaign, teaser, or pre-save initiative had been issued before the release.

The album comprises 22 tracks and carries production credits from contributors across four continents, according to metadata and journalist reporting published in the hours following the release. The visual album was filmed over several months at locations that had not been fully identified at the time of reporting. Streaming platforms confirmed the record figures in statements issued by early morning.

The streaming platform deal for the visual album had been kept confidential under a non-disclosure agreement, which prevented advance reporting of the project. Two label sources, speaking after the release, said the project had been in preparation for eighteen months. The secrecy was described internally as the most tightly held project the label had managed in a decade.